Mayfly Outdoors Supports the 2021 Our Rivers Campaign
Mayfly Outdoors is a proud partner of Forever Our Rivers Foundation, and a portion of every Ross Reel, Abel Reel or Airflo fly line purchase goes to the Foundation’s ‘Our Rivers’ (link) campaign. Mayfly will also feature Forever Our Rivers on a signature Abel Reel, available for purchase in 2021.
Together, Forever Our Rivers, Mayfly Outdoors and other Corporate Partners will raise $100,000 in grant funds to support River Partner programs that promote equitable and inclusive access to healthy rivers and safe water. We will work together to connect women and diverse communities to local waterways and help them protect their rivers as part of the Our Rivers Campaign.
Our River Campaign: Vision
For rivers to be healthy today and into the future, people must have equal opportunity to enjoy and understand them regardless of their gender, race, culture, socio-economic status, physical ability, or background. The Our Rivers Campaign invites everyone to share their unique voice, participate in decision making, and take action on the ground to care for our rivers.
For example, Casting for Recovery, a River Partner that provides fly fishing retreats for women diagnosed with breast cancer, is working to expand their outreach efforts to underrepresented communities this year.
Forever Our Rivers Partner: Casting for Recovery
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