Our Rivers Campaign

The Forever Our Rivers Foundation’s ‘Our Rivers’ campaign continues to advance our diversity, equity and inclusion (DEI) commitment. It will also build the Foundation’s network, and propel progress toward the overall goals listed in the strategic plan.

Campaign Vision

For rivers to be healthy into the future, people of all genders, race, cultures, socio-economic status, physical abilities, and backgrounds must have equal opportunity to enjoy and understand rivers, and to share their unique voices, participate in decision making and take action on behalf of rivers. Disadvantaged communities, often communities of color and minorities, tend to live in areas disproportionately affected by pollution and environmental degradation and struggle to find easy access to healthy waterways and resources like clean water. Everyone deserves the opportunity to benefit from a healthy river. Forever Our Rivers and this campaign endeavor to provide this access for people living in the Southwest.
Forever Our Rivers pledges to contribute $100,000 to organizations and initiatives that work to remove barriers to equitable engagement so that more diverse and underserved communities can connect with and care for their local rivers.

Goals

Raise $100,000 from Corporate Partners to collectively grant funds to organizations and projects that meet the DEI imperatives.

Expand the diversity of Forever Our Rivers Corporate and River Partners within the Southwest, additionally directing significant resources to marginalized communities and their local river-oriented projects.

Measurable Objectives

• Sign an additional 20 River Partners that are led by people of diverse genders, race, cultures, socio-economic status, physical abilities, and backgrounds and/or are working directly to alleviate issues of inequity with communities and the local river.
  • Contribute $100,000 to a minimum 10 of these organizations through grants.
• Recruit an additional 20 Corporate Partners, to reach our goal.
• By year-end, have the FOR logo featured on 20 new products.