Privacy Policy

Information We Collect

We collect information you voluntarily provide when you interact with Forever Our Rivers. This may include when you make a donation, subscribe to our newsletter, complete a volunteer form, contact us, or participate in our programs and activities.

Depending on how you interact with us, the information collected may include your name, email address, mailing address, phone number, donation history, and other information you choose to share.

We also collect certain information automatically when you visit our website, such as pages viewed, time spent on the site, browser type, device information, and general location data. This information helps us understand how visitors use our website and improve their experience.

How We Use Your Information

Forever Our Rivers uses the information we collect to:

Process donations and maintain donor records.
Send newsletters, organizational updates, and other communications you have requested.
Respond to questions and inquiries.
Share information about our conservation work, projects, events, and opportunities to get involved.
Improve our website, outreach, and communications.
Measure the effectiveness of our marketing and advertising.
Meet legal, financial, and administrative requirements.

We do not sell or rent your personal information to outside organizations.

Cookies, Analytics and Advertising

Our website uses cookies and similar technologies to improve functionality, understand how visitors interact with our content, and evaluate the effectiveness of our outreach.

We use Google Analytics to collect information about website traffic and visitor behavior, such as pages visited, referral sources, and time spent on our website.

We also use Meta Pixel, a tool provided by Meta, to measure the effectiveness of our advertising, understand how visitors interact with our website after viewing our ads, and help deliver relevant advertising on Facebook and Instagram. Information collected through these technologies may include website activity and interactions with our content. Meta may use this information in accordance with its own privacy policy.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features. You may also be able to manage advertising preferences through your Facebook and Instagram account settings.

Third-Party Services

To support our operations, Forever Our Rivers works with third-party service providers that help us manage donations, communications, website analytics, and advertising.

These services include:

DonorPerfect: We use DonorPerfect to process and manage donations and maintain donor records. Information submitted through our donation forms may include contact details, donation amounts, and transaction information.
Mailchimp: We use Mailchimp to manage email subscriptions and distribute newsletters and organizational updates. Mailchimp may collect information about email engagement, such as opens and link clicks.
Google Analytics: We use Google Analytics to understand website traffic and visitor behavior and improve our website.
Meta Pixel: We use Meta Pixel to measure advertising performance, understand website activity resulting from our ads, and help reach audiences who may be interested in our conservation work.

These providers may collect or process information as needed to provide their services. Their handling of information is also subject to their respective privacy policies and practices.

We may also disclose information when required by law or when necessary to protect the rights, safety, and security of Forever Our Rivers and others.

Protecting Your Information

We take reasonable steps to protect the personal information entrusted to us and work with service providers that offer safeguards for the information they handle. However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

Your Choices

You can unsubscribe from our email communications at any time by clicking the unsubscribe link included in our emails.

If you would like to update your personal information, request access to information we maintain about you, or ask a question about how your information is used, you can contact us using the information below.

Updates to This Policy

We may update this Privacy Policy as our organization, website, or practices evolve. Any changes will be posted on this page with an updated effective date. We encourage visitors to review this policy periodically.

Questions?

If you have questions about this Privacy Policy or how Forever Our Rivers handles your information, please reach out to us at
info@foreverourrivers.org

Updated: November 6, 2026