Nestled amidst the pristine landscapes of Colorado, the small town of Marble boasts not only breathtaking scenery but an incredible small business owner and river steward, Jaime Fiske.
“I’m passionate about connecting people with the great outdoors through our business, SUP Marble. Despite concerns about overcrowding and environmental damage, I believe that with proper education on safety and respect for nature, our landscapes can thrive,” she states.
Jaime co-owns SUP Marble with her mom, Cyndi. Renowned for her passion for stand-up paddleboarding (SUP), yoga and commitment to connecting everyone to their waters, Jaime has become a true river champion. From advocating for equitable access to Beaver Lake in Marble, partnering with Forever Our Rivers, teaching students at Marble Charter School and sharing her SUP skills with the community, she has made a lasting impact on the region.
Discovering the River’s Magic
For Jaime, connection with water began at an early age when she started swimming lessons. She was competitively swimming by the time she was eight years old. Raised in a family that appreciated nature’s beauty, Jaime’s love for the environment blossomed into a lifelong passion. Her parents moved to Marble in 1996 and Jaime fell in love with the lakes and rivers of the Crystal River Valley.
About 15 years ago, Jaime discovered the joy of SUP in La Ventana, Baja California, on the waters of the Sea of Cortez. Since then, she has ventured to and settled in the West, exploring rivers and lakes with her SUP skills. While on the vast ocean, she found the waves and unpredictable movements challenging, being pushed in various directions. Even though she had a lot of fun with that challenge, her passion has shifted to floating down rivers, where she finds solace in the unidirectional flow. Although the rivers can still be unpredictable, Jaime has developed an intimate connection with them, learning to read their currents and becoming one with the water. “In recent years, my bond with rivers has grown stronger. Everything feels better on the water. When I’m out on the river, I experience a profound sense of peace, happiness, and excitement,” Jaime expressed. “Riding the rivers fills me with so many positive emotions.”
Advocating for Our Lifelines
Driven by her determination to make a positive impact, Jaime wholeheartedly embraces the role of a river steward. Her commitment to river safety, restoration and sustainable practices has only grown stronger over the last couple of years. Sharing her experiences, she mentions participating in cleanups at Beaver Lake in Marble with her parents and picking up trash from the Crystal and Roaring Fork Rivers while fishing alongside her husband. Despite the progress made, Jaime knows there is still much to be done, and she eagerly anticipates continuing her efforts to benefit the well-being of our rivers.
Looking ahead, Jaime has aspirations to volunteer with RiversEdge West, where she hopes to learn about and actively remove noxious weeds from the riverbanks. Moreover, she encourages others to join in river clean-ups, weed removal and trail building with local organizations like the Roaring Fork Conservancy and the Roaring Fork Outdoor Volunteers. For those seeking a deeper connection with the lifelines of our communities, Jaime suggests delving into books like “The Emerald Mile” or “Where the Water Goes.”
SUP Marble: Voyage to Tranquility
In a quest to share their love of water and promote wellness, Jaime and Cyndi created SUP Marble in 2018 to share a “Voyage to Tranquility” in the Crystal River Valley. SUPing has become increasingly popular, and Jaime sees an opportunity to leverage this sport to make a positive impact on the rivers she cherishes. Their mission is to educate recreationists on water safety and the importance of sharing the water with the fish and wildlife that need rivers to survive.
SUP Marble offers paddleboarding experiences, showcasing the beauty of the waterways and encouraging people to connect with nature responsibly. Through SUP rentals, classes, private lessons, and small events, Jaime also promotes mental and physical wellness, knowing that spending time outdoors is good for your health.
The Ripple Effect of Jaime’s Work
Jaime’s unwavering dedication and hard work have sparked a series of positive changes for Marble and its surrounding areas. Her efforts have not only strengthened people’s connection to rivers but also ignited inspiration for action, whether it involves donating to organizations like Forever Our Rivers, actively participating in restoration efforts, or seeking education about the rivers and wildlife that depend on them. “In one of our breakfast SUP events outside of Carbondale, we had an entire conversation about beavers! We talked about how they impact the area, their history and how they will shape the future of our watersheds. Of course, we also talked about the fun facts like their orange teeth and how their fat helps them float,” she said. “Then, after the event, we were sharing podcasts about them with each other. The learning continues!”
By blending her passion for paddleboarding with wellness and the outdoors, Jaime has reached a broader audience, instilling a sense of environmental responsibility. She has shown that regardless of background, each individual can become a river steward and contribute to a sustainable future for generations to come.
Fighting For the Future of Rivers
Jaime’s story exemplifies the transformative power of passion, dedication and collaboration. Her love for the rivers in the West has led her to become an outstanding river steward, inspiring her community and beyond to join the fight for them. Through SUP Marble and her partnership with Forever Our Rivers, Jaime has showcased how one person can make a remarkable difference and inspire more people than you realize.
Jaime continues, “Once people feel comfortable SUPing on lakes, they like to step into the larger challenge of floating down rivers. I hope to connect with even more people and guide them on how to do it safely while inspiring them to protect these precious waters. As the temperatures of rivers warm due to climate change, moving into this space will connect and teach people about the importance of supporting rivers during this change. Hopefully, they will see how warmer waters do not support native trout and the species that rely on them like bald eagles and osprey and be moved to help.”
As more people meet Jaime, the ripple effect of her work will continue to flow. She’s nurturing a region where people are healthy and safe and the rivers will thrive.