Our Story

Mission And Purpose

Forever Our Rivers Foundation

Forever Our Rivers Foundation, a 501(c)(3) nonprofit, was incorporated in 2016 with the sole purpose to protect and enhance rivers.  Rivers are essential to every community and person in the world, providing vital water, food security, and recreation.  Forever Our Rivers supports people and organizations doing frontline river conservation and enhancement throughout the United States.


A Note From Joe

I couldn’t be more proud to serve as Forever Our Rivers Foundation’s first executive director as we create an innovative movement to fund the people and projects making a difference in river health. Rivers and streams are the lifeblood of our communities, connecting all of us by providing clean water, critter habitat, and the recreation opportunities we all hope to enjoy.

From riparian restoration to river access experts, we are busy building a network of River Health Partners who are getting work done on the ground for rivers and streams. We’re also creating cause-marking partnerships with forward-thinking businesses to create sustainable river grant funding. These funds directly support our non-profit partners’ projects, while benefiting our Corporate Partners by expanding their brand reach and customer networks.

When you buy a product or service that features the Forever Our Rivers logo, your purchase helps fund projects ranging from river restoration and riverfront trails to getting underserved students out on the river. Please join the movement for healthy rivers and look for the Forever Our Rivers logo on the businesses you support throughout the year! If you’d like to get involved, please email me at joe@foreverourrivers.org.


Our Goal

Forever Our Rivers Foundation endeavors to invest $10 million annually in river improvement initiatives on behalf of its Corporate and River Health Partners.  Through purchase of their favorite products and services, a company’s customers will contribute to meaningful action that ensures healthy rivers today and into the future.

Click here to find out more about our Corporate and River Health Partner opportunities.


Our Plan

Read our 2019-2023 Strategic Plan to learn about our vision, mission, values and strategy.

“Don’t tell fish stories where people know you; but particularly, don’t tell them where they know the fish.”

- Mark Twain

“A river seems a magic thing. A magic, moving, living part of the very earth itself.”

- Laura Gilpin

“We have an unknown distance yet to run, an unknown river to explore.”

- John Wesley Powell

“I love any discourse of rivers, fish and fishing.”

- Izaak Walton


Contact Us

We would love to hear from you! Drop us a line.

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