Forever Our Rivers Joins 1% for the Planet as Impact Partner

October 12, 2026

Forever Our Rivers is proud to annouce that we have joined 1% for the Planet as an Impact Partner. This partnership is an exciting opportunity to work with mission-aligned businesses and direct more resources toward protecting and restoring rivers across the Four Corners.

What is 1% for the Planet?

In 2002, Patagonia founder Yvon Chouinard and Blue Ribbon Flies founder Craig Mathews shared a simple idea: businesses that benefit from the natural world should give back to protect it. That idea became 1% for the Planet, a global network connecting businesses committed to donating at least 1% of their annual sales to vetted environmental organizations.


More than two decades later, that idea has grown into a global movement. By the end of 2025, the network had certified $846 million in environmental giving, bringing together 4,298 business members and more than 8,200 environmental partners worldwide.



Joining that network as an Impact Partner requires more than an application. Organizations must be recommended by an existing member and pass a vetting process that reviews their environmental focus, governance and financial transparency. The process helps ensure businesses can direct their giving toward organizations working to make a meaningful difference.

Why this partnership matters

Across the Southwest, rivers sustain wildlife, shape the landscapes we love and provide water that communities depend on. But protecting these waterways takes more than good intentions. It requires investment in local projects, trusted conservation partners and science-based solutions that address challenges where they begin.


Forever Our Rivers works alongside communities and conservation organizations to identify and support projects that protect and restore rivers and streams across the Four Corners. Becoming an Impact Partner creates another opportunity to connect businesses with this work and bring more resources to the people making a difference on the ground.



We believe lasting conservation happens when people work together. By joining this network, we're building new connections with businesses that share that belief and want their giving to have a meaningful impact.

What this means for our impact

As an approved Impact Partner, Forever Our Rivers is eligible to receive contributions from 1% for the Planet members. These contributions can help support local conservation efforts, bringing more resources to projects that restore wildlife habitat, strengthen watersheds and protect the rivers and streams that sustain life across the Southwest.


Every project starts with a place and the people who know it best. By supporting community-led, science-based conservation, we're helping local partners turn shared goals into action and build a healthier future for rivers, wildlife and the communities that depend on them.


We're grateful to join a network that shares our commitment to protecting the natural world and excited about what this opportunity could make possible for the rivers we all depend on.


To check out our profit, visit the 1% for the Planet Impact Partner directory.


Support river conservation today.  Make an Impact ➔


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